Investment in a Hotel and Restaurant Operator
 
Deal Summary

Established in 1994, Blue Horizon Co., Ltd (¡°Blue Horizon¡±) is a leading hotel and restaurant operator in Shandong province with 12 hotels and 2 stand-alone restaurants under management. Through its unique value proposition of ¡®delicious food¡¯ + ¡®comfortable lodging¡¯, Blue Horizon has attained high brand recognition in Shandong province and a good reputation among customers. Its large training school provides well-trained staff adhering to the corporate culture and values.

Prax completed its investment in Blue Horizon in June 2008, since that time the company has successfully expanded into Shanghai market and opened an additional hotel in Shandong province.

 
Prax Value-added - changes to come
With rich investment experiences and broad networks in consumer sector, Prax helps Blue Horizon in brand building, operation improvement, business expansion, as well as talent recruitment and IPO preparation etc.