 |
|
 |
 |
| Investment in the Skin Care Industry |
| Originated in Taiwan, Kelti entered mainland China in 1997 and is now one of the largest beauty salon operators on the mainland with over 2,000 franchised beauty salons under the ˇ°Chlitina®ˇ± brand name. With its top-quality R&D and production capacity, outstanding product quality and unique professional skin care practice, Kelti has developed a loyal customer base and a well-known brand name.
We secured the deal because of our longstanding relationship with management and our dedication to implementing the company's growth strategy.
|
| We worked closely with Kelti and a top-tier management consulting firm to formulate strategies for sustainable growth. Through our wide international network, we helped Kelti find top R&D partners in Europe, recruit senior executives and evaluate potential acquisitions.
|
| ˇ°We are in a strong cash position. We chose Prax to obtain financing but also because we considered Prax a strategic partner. Prax has helped us develop and implement our corporate strategy, streamline the organization structure, introduce R&D consultants from Europe, improve corporate governance and get prepared for our future expansion plans.ˇ±
-Ms. Joanna Chen, GM of Kelti |
|
|
|
|
